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Voiced

About the founder

Built by parents who built for parents.

Voiced is a small project led by Andrey Soloviev — co-founder of Mom.life and BabyBlog, two of the largest digital communities for parents anywhere on the internet. Over 20 years building tools that millions of moms and dads actually use.

  • 10M+ parents on BabyBlog every month
  • 21 years running BabyBlog since 2005
  • 2M+ moms on Mom.life across the US, EU, and Latin America
  • 500+ brand partnerships — P&G, Johnson & Johnson, Kimberly-Clark, Nestlé and more

Why Voiced exists

The pattern we kept seeing for 20 years.

For over 20 years across BabyBlog and Mom.life, we've read tens of millions of posts written by parents in their hardest moments. Late-night threads about a child who won't sleep. Confessions about losing it before school drop-off. Long, careful conversations about screen time, homework battles, and the words a parent wishes they hadn't said.

The same pattern kept repeating: parents already know the advice. They've read the books, watched the videos, followed the experts. What they don't have is a way to rehearse the actual conversation before it happens — to try a calmer first sentence somewhere safe, instead of trying it for the first time when their kid is mid-meltdown and they're already tense.

Voiced is the smallest version of that idea. A 2-minute quiz, a personalized profile, and short practice sessions where you hear pushback that sounds like your kid — and leave with one usable line for tonight. Not parenting philosophy. Not therapy. Just reps, in private, for the moments that keep going wrong.

Companies built

Two decades of products parents actually use.

01

BabyBlog

Co-founder · 2005–present

A leading parenting community platform reaching 10M+ parents every month. Pregnancy tracking, baby milestones, parenting diaries, medical Q&A, and partnerships with global mom-and-baby brands. Architected the original tech stack as CTO, now leads product and growth strategy. The platform has been documented on Wikipedia and studied in academic research on perinatal psychology.

02

Mom.life

Co-founder · 2014–present

International mobile social network for moms — 2M+ moms across the US, EU, and Latin America. Local groups, health bots, anonymous Q&A, an AI assistant that interprets lab results via Telegram + NLP, in-app ad platform.

03

Wunderkind Media & Technology

Co-founder · 2012–present

San Francisco Bay Area. Media and technology projects across consumer products and AI.

04

Pasomar

CTO · 1999–2005

Early-career digital agency. 5+ years building consumer web products before transitioning to parenting tech full-time.

How we write parenting content

Editorial policy

Parenting is one of the most personal topics on the internet. We hold our content to a higher bar than most lifestyle sites — because the parents reading us are tired, vulnerable, and trying to do the right thing.

Written by named humans

Every article carries an author byline with a real photo, role, and link to a public profile. No anonymous content. No AI ghost-writing.

Reviewed for accuracy

Medical and developmental claims are reviewed by a licensed mental-health professional before publication. (Advisor board coming — see below.)

Sourced from primary research

We cite APA, AAP, Child Mind Institute, and peer-reviewed journals where applicable. Blogs and influencer posts do not count as sources.

Updated, not abandoned

Articles get reviewed every 3–6 months. Each shows a clear "Last updated" date and a changelog of substantive edits.

Voiced is not therapy

We say it on the homepage, in every article, and in the app. If you or your child are in crisis, please contact a qualified professional.

We take feedback

Read every email at support@voicedapp.co. If a piece of content was wrong or unhelpful, tell us and we'll fix it publicly.

Clinical advisory

Reviewers (coming soon)

Voiced is in early access. We are in the process of bringing on licensed mental-health professionals — family therapists, child psychologists — to review content before publication.

Currently hiring: a US-licensed family therapist or child psychologist to review content and serve as a named advisor. Interested? Email support@voicedapp.co.

Try Voiced for $1.

Take the 2-minute quiz and see whether practicing one calm sentence actually changes how tonight goes.

Take the 2-minute quiz